The fair was held from 16 to 19 November 2020 and it took place entirely online given the current pandemic. However, it still managed to win over their audiences thanks to the high degree of international resonance. Over 1.500 exhibitors from 63 countries took part of the fair and over 45.000 visitors from 169 countries benefitted from that. International online visitors made up 78% of the attendees.
There was a Conference Area for both Medica and Compamed, which allowed 430 speakers to share their ideas and recent breakthroughs. Many of the speeches were, not surprisingly, devoted to coronavirus and the available testing options. An Exhibition Space with online showrooms was made available too by the platform. Robotics and non-invasive treatments were the star topics.
More than ever, it was very important for the medical technology industry to meet up at Medica, even if only virtually. The platform allowed the health professionals to exchange and transfer knowledge and also gave a much needed push to the industry in terms of sales and marketing thanks to the networking area. The organization is hoping for a hybrid concept combining live platforms and digital offers for the next edition in 2021.
For more information on the 2020 edition, click here.
Don’t forget that the platform and all the information within are still available here.
